Skip to content

+700,000 happy customers

101-day returns

Fast delivery

Black Friday V.I.P – Men’s – Sunday

Save up to 82%
Home/Black Friday V.I.P – Men’s – Sunday
Classic beanie - Merleret Grå
Picture of Classic beanie – Mottled Grey
Save 62 %

Mottled Grey

€10.62€27.95
Knitted beanie - Coffee
Picture of Knitted beanie – Coffee
Save 62 %

Coffee

€10.26€27.00
Knitted beanie - Beige
Picture of Knitted beanie - Beige
Save 62 %

Beige

€10.26€27.00
Knitted beanie - Grå
Picture of Knitted beanie – Grey
Save 62 %

Grey

€10.62€27.95
Knitted beanie - Sort
Picture of Knitted beanie – Black
Save 82 %

Black

€5.03€27.95
Oscar beanie - Sort
Save 62 %

Black

€18.22€47.95
Picture of Hat + Shirt – Men’s
2 each

Men’s

€115.95
Twill Jakke - Mørk Oliven
Twill Jakke - Mørk Oliven
Save 67 %

Dark Olive

€44.39€135.95
Twill Jakke - Mørk Sand
Picture of Twill Jacket – Dark Sand
Save 67 %

Dark Sand

€44.39€135.95
Picture of Wide-leg Trousers + Jumper or Shirt – Men’s (V.I.P.)
Save 50 %
2 each

Men’s (V.I.P.)

€74.97€149.95
Skjorte + Vinterjakke
Save 50 %
2 each
€33.98€67.95
Hue + Performance Pants
Save 50 %
2 each
€64.97€129.95
Tørklæde - Sort / Hvid / Grå - Herre
Picture of Scarf – Black / White / Grey – Men's
Save 72 %Sold out

Black / White / Grey - Men's

€7.85€27.95
Tørklæde - Rød - Herre
Save 50 %

Red - Men’s

€13.98€27.95
Performance Skjorte + Performance Pants - Herre
Save 50 %
2 each
Basic Joy T-shirt - Rød
Picture of Basic Joy T-shirt - Red
Save 62 %

Red

€6.82€17.95
Wide Pants + Skjorte
Save 50 %
2 each
€74.97€149.95
Trøje + Twill Jakke
Save 50 %
2 each
€81.47€162.95
Hue + Forårsjakke
Save 50 %
2 each
€105.48€210.95
Overdel + Jakke (herre)
Save 60 %
2 each
€67.95€169.95
Den Originale Premium Performance Skjorte - Lyseblå
Picture of The Original Premium Performance Shirt - Light blue
Save 50 %

Light blue

€40.98€81.95
Heavy Crewneck - Army
Picture of Heavy Crewneck - Army
Save 50 %

Army

€33.50€67.00
T-shirt + Trøje - Herre
Save 71 %
2 each

Men’s

€27.95€95.95
Prime Langærmet T-shirt - Hvid
Picture of Prime Long-sleeved T-shirt – White
Save 62 %

White

€18.03€47.95
Trøje + Valgfri Bukser - Herre
Save 55 %
2 each

Men’s

€67.95€149.95
Skjorte + valgfri bukser
Save 55 %
2 each
2 t-shirt + valgfrie Performance Pants
Picture of 2 T-shirts + optional Performance Pants
Save 60 %
3 each
Student-outfit - Student 2025
Save 45 %
2 each

Graduation 2025

€81.95€149.95
Shorts + T-shirt - Herre
Save 59 %
2 each

Men's

€29.00€70.98
De Originale Performance Shorts (herre) - (3 stk.) (VISMA)
Picture of The Original Performance Shorts (men's) - (3 pairs) (VISMA)
Bundle
3 each

(3 pairs) (VISMA) · (3 copies)

€33.98

€11.33 each

Solbriller + Shorts - Herre
Save 60 %
2 each

Men’s

€54.95€135.95
Hør Outfit + T-shirt
Save 56 %
€47.95€108.95
Tennisstrømper 5-Pak - Sort
Picture of Tennis Socks, Pack of 5 – Black
Save 70 %

Black

€10.03€33.95
Tennisstrømper 5-Pak - Hvid
Picture of Tennis Socks, Pack of 5 – White
Save 70 %

White

€10.03€33.95
Picture of T-shirt + Choice of Performance Pants Wide
Save 74 %
2 each
Solbriller + Performance Pants Wide
Save 60 %
De Originale Performance Shorts (herre) - (5 stk.)
Picture of The Original Performance Shorts (men's) - (5 pairs)
Bundle
5 each

(5 pairs) · (5 copies)

€67.95

€13.59 each

De Originale Performance Bambus Strømper 10-Pak - Navy
Picture of The Original Performance Bamboo Socks, Pack of 10 – Navy
Save 72 %
De Originale Performance Bambus Strømper 10-pak - Grå
De Originale Performance Bambus Strømper 10-pak - Grå
Save 72 %
Solbriller + Shorts til 1 kr - Herre
Save 60 %
2 each

Men’s

€54.95€135.95
Trøje + Jakke - Herre

Men’s

€67.95
Skjorte + Strik - Herre
Save 40 %

Men’s

€81.95€135.95
Boxfit + hør underdel
Save 56 %
€47.95€108.95
Shorts + Jakke - Herre
Save 70 %
2 each

Men’s

€81.95€271.95
Skjorte + Performance pants
Save 63 %

Black Friday V.I.P – Surprise Finale (Sundays Only!)

We never said Sunday… But here we are

OK, you’re entitled to be confused. We said Saturday was your last chance. We meant it. But after a record-breaking weekend and an overwhelming response, we’ve made an exceptional decision: ONE more day – just for our very most loyal newsletter subscribers.

Seriously – this will NOT happen again

FINAL DEADLINE: Sunday at 23:59 – No extension to Monday

We never break our promises. But just this once, we’re making an exception. And it won’t happen again. Once Sunday is over, ‘Black Friday’ 2025 will be history.

Why this unexpected chance?

Honestly? You’ve surprised us:

  • Record stock levels following strategic purchases
  • An unexpected remnant batch arrived on Saturday evening
  • A technical fault prevented some people from shopping on Saturday
  • An overwhelming number of emails saying “please, just one more day”
  • You deserve it as a loyal newsletter subscriber

Sunday’s secrets

Performance Pants - Extra Drop A surprise consignment arrived late on Saturday. Full range of sizes available again. Same crazy price. This really is your last chance.

Forgotten Favourites Styles we thought were sold out are popping up from the warehouse. Limited quantities, but they’re there – if you’re quick.

Bundle Deals Sunday only: Buy 3, pay for 2 on all basics. On top of the 70% discount. Yes, you read that right. We’ve never had an offer like this before.

Last Sizes Everything that’s left, all in one place. If your size is there, it’s a jackpot.

Sunday’s exclusive benefits

This isn’t just an extension. We’ve added extra value:

  • Buy 3, pay for 2 on ALL basics (on top of the discount!)
  • Double points for your loyalty programme
  • Free express delivery on all orders
  • Mystery gift with purchases over 1,000 kr
  • Guaranteed Christmas delivery, no matter when you order

Status: What’s left?

After two days of madness, we still have:

  • Performance Pants s: All sizes (new batch!)
  • Basics: A surprisingly good selection
  • Winter wear: Last call on jackets and knitwear
  • Premium styles: A few sizes at the biggest discounts

How to make the most of your Sunday

  1. Start with Performance Pants – New batch, full range of sizes
  2. Take advantage of the 3 for 2 offer – never seen before on Black Friday
  3. Check out ‘last sizes’ – biggest discounts here
  4. Order NOW – there’ll be no mercy on Monday

We promise: This really is the final chance

We know we said Saturday was the last day. We apologise for the confusion. But we promise on our business’s honour: Sunday is the absolute final day. No Monday. No “oops, we’re extending it again”. When midnight strikes, it’s definitely over.

Technical info: The system is programmed to shut down automatically at 23:59:59

Why should you believe us now?

Fair question. But here’s the truth: our new collection launches on Monday. Prices need to be reset. Stock needs to be updated. Black Friday 2025 ends tonight – no exceptions.

Your very last chance

You have less than 24 hours. When Monday comes, these prices will be a thing of the past. Your exclusive link will become a reminder of the weekend when anything was possible.

Shop now – the system closes automatically at 23:59

This isn’t a sales gimmick. It’s your unexpected bonus opportunity. Take it or lose it forever.

PS: Thank you for being a member

This extra day is our way of saying thank you. For your loyalty. For your patience. For being part of our community. Sunday is your day.